Stella Artois finds good use of augmented reality
Stella Artois has teamed up with mobile augmented reality firm AcrossAir to launch a mobile app that lets drinkers find their nearest Stella-dispensing bar. The app, which will be launched this week according to VentureBeat, will allow users to find nearby bars from Stella Artois' 80,000-strong database, simply by waving their cameraphone around in the air. It's one of the first big-brand AR apps, although Stella isn't alone in looking