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Stella Artois finds good use of augmented reality

Stella Artois has teamed up with mobile augmented reality firm AcrossAir to launch a mobile app that lets drinkers find their nearest Stella-dispensing bar.

The app, which will be launched this week according to VentureBeat, will allow users to find nearby bars from Stella Artois' 80,000-strong database, simply by waving their cameraphone around in the air.

Stella Artois augmented reality

It's one of the first big-brand AR apps, although Stella isn't alone in looking to make the most of location-based mobile technology.

Guinness launched a Pub Finder iPhone app earlier this year, while Beck's launched an app focusing on music gigs. Both used location-based technology and maps, rather than AR.

The Stella deal is a good win for AcrossAir, which has previously released AR apps Nearest Tube and Nearest Tweets. It also teamed up with Burton to make a (non-AR) app focusing on the Movember charity movement.

Sources: Gizmodo, Mobile Ent

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“Stella Artois finds good use of augmented reality”