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Windows Phone 7 – what to expect ?

We are really hoping everything works out OK for Microsoft this time. Smartphone OS arena definately could do with another strong player, competing with iPhone OS, Android, BlackBerry OS… Windows Mobile failed to deliver, and frankly, versions 6.5.x were a big disappointment. So we bring you a recap of the important news since the unveiling we covered live at Mobile World Congress 2010, Barcelona.

Windows Phone 7

We really dig the new flat 2D look, with effective annimations in all the right places. The search engine linked to the hardware button is, of course, Bing. The most interesting part was not shown completely – The way Office Hub will look and function like. Now we have more details, and two videos of Office Hub in action.

Video #2 on YouTube, (courtesy of Mobility Digest).

As far as the hardware goes, for starters new WP7 phones need to have 3 hardware buttons below the screen: back, windows, search. Therefore some of the current high-end models do not qualify for the upgrade (for instance HTC HD2). Processors must be ARMv7 compliant, video vith hardware acceleration, all the screens must be capacitive (no more stylus) multi-touch, camera and WiFi/BT are a must as well as the FM radio receiver (why?). All the sensors you'd expect from a new phone must be present in all of the upcoming WP7 devices: Accelerometar, digital compass, light sensor, proximity sensor. More info on the architecture and update process can be found at BGR.

Then came the MIX10 conference in Las Vegas, where guys from Microsoft presented more info on this platform. All the recorded sessions can be found on a Windows Phone Developer Blog.

Windows Live ID account will be needed to use the phone (did anyone say Gmail+Android?). It is great to hear that 3D grapics are run using Direct3D 11, and one of the demo games was shown on a couple of occasions.

Windows Phone Developer home page has all the necessary tools, so you can join the hype and start developing. Or you can just try out the emulator and get to know the look and feel of the new OS. One of the guys from Microsoft has been very productive on Twitter, so everyone that wishes to be informed on this topic, check out Charlie Kindel's Twitter page.

One of the cool applications shown on Microsoft events was Foursquare. Windows Phone 7 Foursquare We really like the directions and positive vibe Microsoft is sending to the developers. There is just one small problem, new Windows Phone platform is not compatible to previous applications that made Windows Mobile popular. Microsoft is starting from the beginning. At this point iPhone has about 185.000 applications, and Android has been chasing them with over 50.000 and rising fast (april 2010). Microsoft will definitely have a great plaform, but near-empty marketplace. A lot of effort has been communicated towards the developers, and the required tools made free (check the above address). Silverlight all the way.

Another controversy is multitasking, as far as things stand at this point – WP7 won't have it for 3rd party applications. We could think of many situations where we would like multitasking (even iPhone users will say they need it as soon the OS gets it ;)). Microsoft still has to decide if it will allow copy/paste, something that was missing in the first versions of the iPhone OS. Strange…

To recap:

  • Windows Phone 7 at this point looks great.
  • The Office integration is something that will bring the business users to new platform, and we like the new approach.
  • Thumbs-up for Microsoft for focusing on developers.
  • Not being able to upgrade existing devices (HTC HD2, Samsung Omnia II) to new OS is just slap in the face for loyal Windows Mobile users.
  • WP7 needs to get out fast – WP7 to be polished ASAP. We need this devices in september not at the end of Q4 as Microsoft stated.
  • Microsoft needs to hear the crowd a bit more: we need multitasking, copy/paste, emulator for old applications, better keyboard support.
  • Open up the Marketplace, lower the prices, atrtact more developers.
  • Do not delay launch in Europe, rest of the World. Do it the right way.
  • Good luck :)

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1 Discussion on “Windows Phone 7 – what to expect ?”
  • 2 things:
    – Apart from the excellent native apps on WP7, I believe MS needs to look at the top 20 iphone applications and offer ports of those apps to WP7 for free and pre-installed on the devices.
    – When looking at the screenshots of the WP7 canvas interface we are looking at the perfect UI for a slate tablet running WP7 in landscape mode. This is a huge competitive advantage over the ipad as apps would not need to be modified to accomodate larger screens.
    Very exciting times! cannot wait for WP7 !!!!!